SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: make gradually, conserve aggressively, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, well-be

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: make progressively, conserve aggressively, purchase a home, and prepare for retired life. But Gen Z is coming close to cash with a fresh perspective. Instead of focusing exclusively on long-lasting buildup, this generation is prioritiz